Cheshire-based International Pheromone Systems (IPS) has rebranded, launched a new website, moved premises and built a Pest Research Hub in less than two years.
IPS said it is keen to promote the need to preserve biodiversity and prevent climate change, as actions to achieve one will usually help the other, alongside the need to farm in a more nature-friendly, biodiversity supporting way by reducing pesticide use.
Although International Pheromone Systems is a leader in the field of pheromone traps and lures – selling products worldwide often under white label – the IPS brand was not widely known.
IPS managing director Graeme Hartley said the recent investment will raise the company’s profile and help it grow market share over the next five years as the demand for sustainable and pesticide-free pest management solutions increases.
He said: “We have put a lot of thought into how we communicate the ethos of our company. We decided that the words innovation, passion and sustainability should be at the heart of everything we say and do.
“The biological control market is growing and is expected to expand further, by around 15% a year for the next five years. In the EU approximately half of all applications for approval for new active substances are for biological plant protection products. Alongside this, the demand for food produced without the use of chemicals is growing.”